A little highlight reel of what we can produce for our clients

Content Production Services

Products & Brand

We specialise in creating compelling content that elevates your brand and showcases your products. From captivating visuals to engaging copy, we craft tailored content that resonates with your target audience and drives results. Our expert team ensures your brand’s message is clear, consistent, and impactful across all platforms.

Social Media

We create dynamic, engaging content tailored specifically for social media. Our team crafts posts, videos, and graphics that not only captures attention but also fosters interaction and growth. With a focus on aligning with your brand's voice and objectives, we help you connect with your audience, boost engagement, and drive meaningful results across all social platforms.

360 Campaigns

We design and execute 360° digital content campaigns that ensure your brand stands out across all channels. We create cohesive and engaging content that connects with your audience at every touchpoint. Our data-driven approach ensures that each piece of content works together to amplify your message, maximize reach and deliver measurable results

Cinematic/Long Form

We are experts in producing captivating cinematic and long form digital content that tells your story in a powerful and immersive way. Our team of skilled creatives will collaborate closely with you to craft visually stunning narratives that engage your audience and leave a lasting impression.

Whether it’s a compelling brand documentary, an engaging promotional video, or a narrative-driven web series, we combine artistic vision with technical expertise to create high-quality content that resonates and inspires. Elevate your brand’s message and connect with your audience on a deeper level with our cinematic storytelling approach.

Case Study:

Client: Sony/Columbia Music

Industry: Music
Artist: James Arthur
Project: Cover of "A Thousand Years"

Project Lead: James K

Overview

Sony/Columbia Music approached us with a request to produce a video for British singer-songwriter James Arthur. The goal was to create a memorable cover of Christina Perri’s classic hit, "A Thousand Years," with a live performance feel that would resonate with his global fanbase. Our objective was to create an intimate, authentic video that would elevate the song and connect emotionally with listeners worldwide.

In this case study, we will detail the strategy and execution of the video production, the challenges we overcame, and the exceptional results that far exceeded expectations, including millions of views and viral success in South East Asia.

The Brief

James Arthur, known for his soulful voice and emotive performances, was set to cover the iconic ballad "A Thousand Years." The song’s themes of love and longing demanded a deeply personal and genuine performance. Sony/Columbia Music wanted a video that could encapsulate this emotional depth, delivering a warm, live feel.

The creative direction we pitched:

A live performance setup that felt organic, as if listeners were in the room with James and the band.
A homely, intimate setting that allowed James Arthur’s connection with the audience to shine.
High production values but with a raw, natural energy that complemented James Arthur’s style.

Our challenge was to execute this vision while ensuring that the video had the potential to captivate a global audience across multiple platforms, from YouTube to TikTok.

Execution: Creating the Perfect Atmosphere

1. Location Scouting and Preparation

We knew the location was crucial to achieving the warm, inviting aesthetic requested by Sony/Columbia. After scouting several venues, we decided to shoot at a recording studio in West London. This location not only had the necessary acoustic qualities but also provided the perfect backdrop with its rustic, homely interior. The space felt personal, almost like a cosy living room, which helped to create the intimate vibe we wanted.

2. The Live Feel

To capture the genuine emotion of a live performance, we took the approach of having the entire band perform together in one room, playing in real-time alongside James Arthur. This setup was pivotal in creating the energy of a live concert, where the chemistry between musicians adds a layer of depth to the performance.

We used warm, natural lighting to give the room a soft, welcoming glow, enhancing the emotional warmth of the song.
Minimalist camera angles and smooth transitions allowed the focus to remain on James Arthur’s vocal performance, showcasing his raw talent.

The decision to film the entire performance in one continuous take (with some subtle cuts) helped retain the authenticity and live feel, allowing viewers to feel like they were witnessing an intimate concert.

3. Sound Engineering and Video Production

To maintain the authenticity of the live performance, the recording was done with minimal post-production enhancement. We emphasised natural sound and the synergy of the instruments, ensuring that the live recording felt polished but organic. The audio mix balanced James Arthur’s rich vocals with the harmonies of the band, creating a layered sound experience.

Our team headed by James K worked closely with the audio engineers to ensure that every shot aligned with the natural dynamics of the performance. We employed multiple camera angles, from close-ups of James Arthur’s facial expressions to wide shots that captured the entire band, creating a sense of immersion.

Results: A Global Viral Sensation

Our efforts resulted in a video that exceeded expectations and resonated deeply with audiences, particularly in South East Asia, where it achieved viral status.

Key Results:

30 million views on YouTube: The video attracted an incredible 30 million views within a few months, cementing James Arthur’s rendition as one of the most successful covers of "A Thousand Years."
Over 20 million views on TikTok: Short clips from the video were widely shared on TikTok, where users created fan content, duets, and reaction videos. The song became a staple on TikTok, driving significant social media buzz.
Viral Success in South East Asia: The video’s emotional appeal struck a particular chord with audiences in South East Asia, where it rapidly gained traction. As the video circulated across platforms like YouTube, TikTok, and local streaming services, it contributed to a surge in James Arthur’s popularity in the region.

Impact:

James Arthur's Southeast Asia Tour: Due to the overwhelming response in South East Asia, James Arthur embarked on a tour of the region, performing sold-out shows in cities like Jakarta, Manila, and Bangkok.
Recognition at a Spotify Event: James Arthur was celebrated at a Spotify event for the success of the cover, which had become one of the most-streamed songs in the region. The video played a crucial role in elevating his international presence.

Why the Campaign Worked:

Emotional Authenticity: The live recording style allowed viewers to connect with James Arthur on a personal level, which is key to the success of music content on platforms like YouTube and TikTok.
Cross-platform Strategy: By creating content that worked equally well on long-form video platforms (YouTube) and short-form, high-engagement platforms (TikTok), we ensured the video had maximum reach and adaptability.
Leveraging Global Trends: The soft ballad genre, combined with live performance videos, is particularly popular in South East Asia. Our video capitalised on this, tapping into a receptive market.

Conclusion

The success of this project demonstrates the power of combining emotive storytelling, high-quality production, and a well-executed cross-platform strategy. Our video for James Arthur’s cover of "A Thousand Years" not only achieved remarkable viewership numbers but also created real-world results, including a tour and industry recognition.

At our agency, we believe in crafting content that not only meets the brief but also goes beyond, creating lasting impact for our clients. Whether you’re a music label, an artist, or a brand, we have the expertise to deliver compelling, high-quality content that resonates with audiences and drives engagement.

Ready to create your next viral hit? Contact us today to discuss how we can bring your vision to life.

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